Influencer Marketing
How can Get Hooked 360 help brands with influencer marketing?
Get Hooked 360 helps brands plan and execute influencer marketing campaigns by identifying creators who fit their brand, audience, goals, and budget. Our team works alongside brands throughout the process, from influencer selection and campaign planning to execution, helping create partnerships that build reach, credibility, and meaningful audience connections.
Where Influence Meets Impact
The right influencer can help your brand reach people who are already interested in what you offer, while bringing your message into conversations that feel relevant and authentic.
However, with so many influencers and key opinion leaders (KOLs) wanting to make their mark on audiences, how does a brand know who they should consider in the first place?
Choosing and contacting the right influencers doesn’t have to be a guessing game. As a digital marketing agency in the Philippines offering influencer marketing services, Get Hooked 360 can help you identify and connect with KOLs based on your brand, audience, campaign goals, and budget.
Whether it’s your brand’s first time working with influencers or you want to explore other ways to get your message across, count on Get Hooked 360’s influencer marketing specialists to be with you every step of the way.
What Is Influencer Marketing and How Your Brand Can Leverage It
Global management consulting firm McKinsey & Company defines influencer marketing as a “collaboration between popular social media users and brands to promote products or services.”
While it may seem like posts made by influencers these days are mere collaborations, we at Get Hooked 360 see influencer partnerships as another way for brands to reach audiences, build credibility, and support broader marketing goals.
Now’s the right time to harness the trust influencers can bring to your brand by adapting a marketing strategy that can hit multiple goals at once.
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Target untapped markets and demographics
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Support consideration and purchase decisions
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Increase your brand’s visibility and engagement on channels where your target audience is active
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Establish social proof and credibility
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Build brand-driven communities
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Work with different categories of influencers carefully chosen for your brand’s needs
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Form long-term relationships with influencers
Influencer marketing isn’t just about dropping one collab after another. Rather, it’s another channel that can help your brand forge meaningful relationships and connections with the people you intend to help the most.
Finding Voices That Match Your Brand’s Vision
Some brands may feel hesitant about including influencers in their marketing strategy for reasons like budgets, uncertain ROI, or fear of losing control over their “voice.”
Your brand doesn’t need to have a massive budget or give up its identity to explore influencer marketing. It can be complicated to know where to start, but that’s where having the right partner can help.
We consider factors such as a creator’s audience, content, credibility, alignment with your brand values, campaign goals, and budget when identifying potential KOL partners.
Frequently Asked Questions (FAQs)
Answer any questions you may have about Get Hooked 360’s Influencer Marketing Services here.
What is Influencer Marketing?
Influencer Marketing is defined as collaboration between influencers and brands so the former can promote the latter’s products and services.
Why should brands invest in Influencer Marketing services?
Investing in Influencer Marketing services can be worth it for brands because of the opportunities to connect to influencers, audiences, and potentially a larger-scale community. Moreover, KOLs can help potential customers trust a brand more instead of scrolling just past it.
How does Get Hooked 360 choose influencers best suited for its campaigns?
Get Hooked 360 has a strict vetting process in place at the beginning of an Influencer Marketing campaign. Ideally, we choose key opinion leaders (KOLs) that:
- Have an organic following
- Maintain a credible reputation
- Align with brand values and campaign strategy
Additionally, Get Hooked 360 also chooses KOLs based on the campaign’s target market, goals, influencer types needed, and budgets.
Which industries has Get Hooked 360 worked with for Influencer Marketing campaigns?
Get Hooked 360 has worked with brands in the FMCG, retail, health, skincare, and beauty industries in the Philippines as its agency partner in various Influencer Marketing campaigns.
How does Get Hooked 360 measure the success of an Influencer Marketing campaign?
Success is measured against the goals established for the campaign. Depending on those goals, this may include metrics such as reach, engagement, clicks, conversions, or other agreed-upon performance indicators. Get Hooked 360 works with your team to identify the metrics that best reflect what success means for your brand.
When is the best time to launch an Influencer Marketing campaign?
There isn’t one universally correct time to launch an influencer marketing campaign. Timing depends on factors such as campaign objectives, audience behavior, product launches, promotions, and other marketing activities. Get Hooked 360 can help your brand determine an appropriate timeline during the planning process.
How much does an Influencer Marketing campaign typically cost?
Influencer marketing campaign costs vary depending on factors such as campaign scope, number and type of influencers, platforms, content requirements, and duration. Get Hooked 360 can recommend an approach based on your campaign goals and available budget.
