Influencer marketing was a big marketing trend back in 2016 and it’s still on the rise even today. If you have yet to tap into this aspect of digital marketing, it’s a good time to get started.
What is influencer marketing?
If you’re familiar with the principle of word of mouth marketing, influence marketing is a similar concept. Influencer marketing is the act of marketing your product or service to those who have power over what other people buy.
The people you tap for this are called influencers (sometimes called online influencers or social influencers). These influencers can be identified by factors such as their expertise in a certain product area or industry.
How online influencers can impact your business
Influencer marketing is also similar to getting a celebrity endorser, but in this case, you don’t necessarily have to get celebrities. Bloggers, Instagram personalities, and YouTube stars can be considered influencers.
These are just some ways these influencers can impact your brand:
- They can write a blog post (or even a series of posts) about you or your product.
- YouTube content creators can do video reviews of your product.
- They can host giveaways or contests for their fans on your behalf.
- They can feature you on their social media accounts.
- They can cover your launches or events live on Twitter, or even on Instagram Live or Snapchat.
- They can guest post on your website, or if they allow it, you can guest post on theirs.
Depending on your relationship or agreement the influencer, you can do any combination, or all of the above.
Why is influencer marketing important?
Personally, do you check online reviews of products and services before you make a purchase? A recent consumer survey report shows that that 84 percent of people trust online reviews, and that 74% say that seeing positive reviews make them trust a business.
If you can back your product with stellar endorsements or reviews from online influencers, people are more likely to actually purchase. In fact, online influencers who may not necessarily be celebrities are seen as more genuine and authentic. Also, they tend to have loyal followings within their fields.
By marketing to online influencers, brands can avoid the cynicism associated with traditional marketing and advertising method. With online influencer marketing, your bloggers or content creators can share their thoughts directly from their own profiles and accounts, which appears more genuine compared to traditional advertising. Therefore, it’s likely that your influencer’s audience will purchase your product.
Do I really need to use influencers?
Like any other marketing strategy, influencer marketing is not a quick fix. But when you get the right mix, it can be a very powerful tool. If you want a wider reach or if you want more people to take action, using influencers may be a good tactic to explore.
Are you looking into adding influencer marketing to your digital strategy? We’ll be happy to help you out! Send us a message here: Contact Us