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Generative Engine Optimization (GEO)

GEO

Embrace the Future with Generative Engine Optimization

A whopping 2 billion people now use Google’s AI Search Overviews monthly, while 700 million weekly active users head to ChatGPT for answers to their burning questions. As artificial intelligence (AI) expands its reach over traditional search platforms, now is the right time for your brand to step into the spotlight.

What Is Generative Engine Optimization (GEO)?

GEO refers to crafting and fine-tuning a website’s content to ensure that it shows up in search results within AI platforms like ChatGPT, Gemini, Claude, and Perplexity, among many others.

In the realm of SEO, the goal is to ensure websites rank first or within the first page of search results. For GEO, the goal now shifts from positioning to inclusion. In some cases, keywords may not even be enough anymore, as websites have to ensure that AI search platforms can pick up other signals that showcase the best brands have to offer from social media, community forums, and/or citations on other websites.

The end goal? It’s quite simple: to be cited or displayed by any of the AI search platforms above as a valuable and relevant resource for a specific query.

Why Now Is the Right Time to Think About GEO Strategies

The entry and advancement of AI search platforms have changed the way people search and retrieve information—and the effects are already visible as early as now. According to Semrush, a leading industry expert for SEO, some major changes linked to the rise of AI search include:

Decreases in traditional search traffic in favor of AI Search activity by 2028
Increases in CTR from 0.6% to 1.08% for websites present in AI Search overviews
Usage of AI summaries for at least 40% of searches among roughly 80% of consumers

When you think about it, this seems like a race against time. As the technology surrounding how people search continues to evolve, brands need to catch up as soon as they can or run the risk of being left in the dark.

How Can Get Hooked 360 Strengthen Your Brand’s GEO Visibility?

Stay ahead of the curve and make sure your brand shows up in AI search results. Even though AI Search best practices may change in the years to come, Get Hooked 360 can help your brand start preparing for the future, whether you’re in the B2B or B2C space. Take note of key pillars in a Get Hooked 360 GEO strategy that’ll be fully conceptualized and executed by our in-house experts:

GEO Audit

Entails a comprehensive review of the presence of SEO and GEO best practices on your brand’s website, while noting key areas for improvement when it comes to factors like user experience, backend efficiency, and visibility across different platforms

Keyword and AI Prompt Research

Involves research of high-ranking, volume-rich keywords that are relevant to a landing page and potential prompts audiences will use for AI search inquiries, ensuring that content is optimized for both SEO and GEO

Content Creation and Refurbishment

Development of new landing pages and/or the revamp of existing landing page content following best practices for SEO and GEO

Website Traffic and AI Visibility Tracking

Data gathering, analysis, and report generation highlighting key metrics like website traffic, engagements, sessions, and AI Search Visibility, to name a few

learn about get hooked 360’s generative engine optimization (GEO) strategies

Stand at the Forefront of AI Search With Get Hooked 360

While it’s true that the rapid rise of AI search may seem intimidating, Get Hooked 360 can help you oversee the bigger picture and explain the positive impacts GEO strategies can have on your brand!

In this era, it’s not enough for your brand to stay relevant. Now’s the time for them to be seen and heard. Capture audiences old and new and drive your brand forward.

Interested in optimizing your brand’s website for the future of search? Send us a message, and Get Hooked 360’s SEO and GEO experts will respond as soon as possible.

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Frequently Asked Questions

What is Generative Engine Optimization (GEO)?

GEO refers to the process of creating and fine-tuning content on the landing pages of websites to ensure they become visible on AI search platforms like ChatGPT, Gemini, Perplexity, and Claude, to name a few.

How is it different from Search Engine Optimization (SEO)?

Unlike SEO, which takes into consideration the amount and presence of keywords on a specific website landing page, GEO banks on the “ability” of a website landing page to answer specific queries. Moreover, GEO also factors in signals of brand visibility on social media platforms, community forums, and citations on other websites. Think of it this way—SEO tends to be more keyword- and ranking-focused, while GEO taps into multiple sources of data to get results.

Which platforms do GEO strategies target?

GEO strategies are usually intended to increase a brand’s visibility on AI search platforms like Gemini, ChatGPT, Claude, and Perplexity.

Should a brand prioritize GEO first before SEO?

It depends on how SEO-optimized a website is. If a website has been deemed to be fully optimized for SEO, it’s all systems go for a GEO strategy.

However, if audit findings show that a website has not been optimized for SEO, this will become the main priority first. After all, industry experts note that the “foundation” of a good GEO strategy starts with a website that follows best SEO practices.

When should brands start implementing GEO strategies?

While there is no specific deadline or timeframe for implementing a GEO strategy, now may be a good time to start. After all, more and more people are now relying on AI search platforms to answer their inquiries to the point that there is a downward trend in the number of people using traditional search engines.

How can Get Hooked 360 help your brand implement GEO strategies?

Get Hooked 360 can help your brand implement a GEO strategy through processes like conducting audits on the SEO and GEO visibility of your website, researching ideal keywords or AI search prompts for particular content buckets, creating or refurbishing content to ensure it adapts to AI search signals, and analyzing key findings of a campaign.