Public Relations (PR)
PUBLIC RELATIONS
What public relations services does Get Hooked 360 offer?
Get Hooked 360 helps brands plan and execute PR strategies across media, influencers, publishers, communities, and brand experiences. Services include press kit development and distribution, influencer and publisher campaigns, press coverage, community management, affiliate marketing, and KOL-focused events.
Shape Your Brand’s Public Perception
Putting your brand in the public eye comes with a lot of moving parts. You’re communicating with audiences you may not always be able to predict, while making decisions that can affect how people understand and perceive your brand.
You know your brand best. Our role is to help you understand where your brand can show up, who it needs to reach, and how to communicate with those audiences in a way that feels true to your brand.
Get Hooked 360’s PR team works alongside your brand to build relationships, strengthen credibility, and connect with the audiences that matter to your business.
What PR Services Does Get Hooked 360 Offer?
Whether this is your brand’s first PR campaign or not, let Get Hooked 360 help reduce stress on your end so you can focus on other moving parts of your campaign. Speaking of moving parts, we understand that PR can look different for various brands, so we’ve made it our mission to provide these services:
- Press kit design and delivery
- Influencer campaigns
- Affiliate marketing
- Publisher campaigns
- Press coverage
- Facebook/META community management
- Mounting of key opinion leader (KOL)-focused events from start to finish
We adapt our PR approach to your brand, audience, and campaign goals, choosing the channels, partnerships, and tactics that make the most sense for the situation.
We don’t just help brands work with KOLs. We help build meaningful relationships with customers, partners, industry stakeholders, and the media.
Where Do We Start?
Every successful campaign begins with a clear goal. We start by listening to your needs during a brand consultation to align priorities. We get to the heart of what matters most to you—whether it’s to:
- Drive online sales through product-focused storytelling
- Build relationships with relevant influencers
- Establish thought leadership within your industry
- Grow an engaged online community
- Develop strategic brand partnerships and engagements
How We Build Your PR Strategy
Your brand already has a story to tell. We help refine that story into a clear messaging strategy that can work across influencer content, media coverage, product features, and other PR channels. Once your story is refined, we build engagement through a mix of traditional and digital PR services, including:
Media Placements
From premium press features to coveted media spots, we identify relevant media opportunities and work with editors and publishing partners to place your brand in stories and features that align with your message and audience.
Diverse Partnerships
We understand that the right influencer can shape how audiences discover and perceive your brand. That’s why we take the time to find creators whose audience, content, and voice align with your brand and campaign goals. Rather than choosing influencers based on follower count alone, we look at three key factors:
Reach
It’s not just about how many people an influencer can reach, but who those people are. We look for creators whose audience aligns with the people your brand wants to connect with.
Relevance
The right creator should make sense for your brand. We consider their content, niche, values, and overall fit to make sure the partnership feels natural and credible within their community.
Resonance
A strong partnership goes beyond getting your message seen. We look for creators whose content connects with their audience and has the potential to spark genuine interest, engagement, and conversation around your brand.
Community Building
As a PR agency based in the Philippines, we look beyond follower counts to identify communities that are relevant to your brand and create opportunities for meaningful engagement with them.
Immersive Brand Experiences
We bring your brand to life with immersive experiences that people remember. From product launches to brand activations and media events, we take care of the details so you can connect with your audience better.
Frequently Asked Questions
Let this guide help you get answers to some common PR-related questions.
What is PR and influencer marketing?
PR is the practice of managing relationships and communications between a brand and its various audiences, including the media, customers, communities, and other stakeholders. Influencer marketing can be used as part of a broader PR or marketing strategy, depending on the campaign’s goals.
Why should brands invest in PR and influencer marketing services?
PR can help brands build awareness, credibility, relationships, and trust with the audiences that matter to their business. The right PR approach depends on your goals and may involve media relations, influencer partnerships, community engagement, events, or other channels.
What types of PR services can Get Hooked 360 offer?
Get Hooked 360 offers PR services across media, influencers, publishers, communities, and brand experiences. These include press releases and press kits, publisher campaigns, influencer campaigns, community management, KOL partnerships and events, and other PR executions based on campaign needs.
Which industries has Get Hooked 360 worked with for PR campaigns?
Get Hooked 360’s PR client portfolio includes brands in the FMCG, retail, health, skincare, and beauty industries—and counting.
When is the best time to launch a PR or influencer campaign?
While there’s no “correct” time to launch a PR or influencer marketing effort, Get Hooked 360 can help you determine the ideal timing for your campaign. Whether you’re launching a new product, showcasing a revamped formula, or looking to improve public perception, we can help with the planning process and ensure the execution is seamless and less of a headache.
How do you measure PR or influencer campaign success?
Success for a Get Hooked 360 PR campaign is defined with your goals in mind. Whether these are social media impressions, conversions, KOL attendance, or other goals, we work with you to ensure the image of success is based on how you want it to look!
Can PR strategies help improve SEO and AI Search visibility?
Yes. PR can support SEO and AI search visibility by helping create credible third-party coverage, consistent information about your brand, and relevant mentions across reputable websites and media sources. These signals can contribute to how your brand is discovered and understood across traditional and AI-powered search experiences.
How do you select influencers for a campaign?
The process for selecting influencers for a potential PR and influencer marketing campaign is based on a strict vetting system that Get Hooked 360 has in place. We ensure that the KOL has grown an authentic following, has a credible reputation, and aligns with the brand’s values and campaign strategy. Secondary factors include the target market, campaign goals, influencer types needed, and budget.
How much does a PR or influencer marketing campaign cost?
PR and influencer campaign costs vary depending on factors such as scope of work, number and type of influencers, media or platform requirements, channels, content needs, and campaign duration. Get Hooked 360 can recommend an approach based on your goals and available budget.
Why hire Get Hooked 360 for your upcoming PR campaigns?
Get Hooked 360 brings experience across PR, influencer marketing, media, community, and brand experiences. We work alongside your team to understand your goals, identify the right opportunities, and manage the moving parts of execution—from strategy through implementation.
Stories We’ve
Helped Tell
Take a closer look at previous PR services and executions we have provided for various brands in the Philippines.
Contact us today to learn more about how we can help you achieve your PR-related goals and elevate your brand’s public presence.
Plus, take a closer look at other digital marketing services we provide as an agency and discover which best suits your current business needs.