Young Adults Dominate Facebook in the Philippines

Social networking giant Facebook continues to dominate the social media penetration of online Philippines, where of the approximately 33.6 million Filipinos on the Internet, 29.9 million of those are Facebook users.

Facebook Philippine users by age

 

Here’s a breakdown of Filipino Facebook users by age:

  • 38% are young adults aged 18 – 24
  • 24% are 25 – 34 years old
  • 10% are older teens of 16 – 17 years old
  • 10% are more mature adults of 35 – 44 years old
  • 9% are young teens aged 13 – 15%

Least dominant but still noteworthy are the elders where:

  • 5% belong to those aged 45 – 54 years old
  • 2% belong to those aged 55 – 64 years old
  • 1% belong to those 65 years old and above

The Philippines Digital Marketing Agencies would find this information to be extremely useful as it clearly showcases the need to incorporate Facebook campaigns as part of strategic social media marketing in a digital marketing campaign mix.  

Get Hooked 360, Digital Marketing Agency Philippines

One Response to Young Adults Dominate Facebook in the Philippines

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