Practicing Inbound Marketing in the Philippines

Technology has empowered people to find information they want, when they want it and where they want it.

Marketing as we know it has evolved because technology has also given way for savvy business owners to be smarter and more cost efficient in advertising their brands. This is mainly the reason why Digital Marketing is probably the most potent form of marketing available today.

What is Inbound Marketing?

Inbound Marketing is a form of digital marketing where information relevant to the brand and its attributes are made available in various digital platforms for audience consumption. It is essentially a marketing thrust that allows an audience, both existing and potential customers; to find information they want and connect them to your brand.  Inbound Marketing is marketing with strong reference to your audience interest.

Inbound Marketing vs. Outbound Marketing

Inbound Marketing is fundamentally letting people find information about your brand and its attributes that are relevant to them. Inbound Marketing is non-intrusive because it is the audience who initiates further content consumption. Outbound Marketing on the other hand is broadcasting a brands message regardless of audience interest. It is usually mass-based and relies very little on audience perceived interest.

Advantages of Inbound Marketing

Inbound Marketing is a very efficient form of Marketing where the chances of speaking to an audience who has indication of interest in what you are offering are high.

Here are some advantages of doing Inbound Marketing:

  • Audience feedback is almost immediate when the digital platform used allows it.
  • Customers come to you because of the relevance of your content.
  • Allows your brand to be an authority within its market segment
  • More cost efficient and targeted than outbound marketing

Why Inbound Marketing Works in the Philippines?

  • Increasing Internet Users

The Philippines has been recorded with an Internet growth of a whopping 22% since March of 2012 making the country the one with the highest Internet users growth in whole Southeast Asian region.  Internet users in the Philippines are expected to grow from 33 million in 2013 to 41 million in 2014.

  • High Social Media Penetration

Dubbed as the social media capital of the world, the Philippine Internet users spend a considerable amount of their Internet time consuming various content on social networking sites. Among them, Facebook remains to be the top social networking choice in the country.

The Philippines hold the highest record of 41.5% Social Network screen time across Southeast Asia.

  • Filipinos are online all the time

With telecom companies offering more affordable and more pervasive mobile Internet and smartphones becoming more reasonably priced, more and more Filipinos are able to stay connected anytime and anywhere they are. A reported smartphone sales increase of 29% in 2013 provides a clear indication that Filipinos are adapting to a more mobile and connected lifestyle with studies reporting that approximately 45% of these smartphone owners access the Internet using their device.

Why is Inbound Marketing on the Rise?

  • It costs less than traditional marketing.
  • It is measurable.
  • It has the capability to gather immediate audience feedback allowing brands to respond faster.
  • It makes your target audience more receptive to your message because they are in control of the information they receive, when and how they want to receive it.

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