In the realm of social media, impressions matter. This is why many brands strive to boost their social media presence and attract audiences locally and globally. However, this task is definitely easier said than done when the playing field is loaded with competitors vying to catch everyone’s attention.
The rise of artificial intelligence (AI) solutions, though, may prove to be an ace up a brand’s sleeve that sets it apart from competitors. Whether you’re a one-man team or a full-fledged digital marketing department or agency, make your brand stand out on social media with the help of AI tools.
How AI Is Reshaping Social Media Platforms
Some social media platforms or applications already have AI processes in place that you may not be aware of! Here’s a quick rundown of AI solutions on social media platforms:
Intuitive and humanized chatbots
Customers are more likely to stay loyal to brands that don’t just give them solutions but are present when they’re needed the most. In many industries, chatbots are becoming a way for brands to stay connected to customers even outside of business hours.
Newer chatbot models have taken customer service to the next level, as these go through large quantities of data and utilize AI, machine learning (ML), natural language processing (NLP), natural language understanding (NLU), and large language models (LLM) to understand specific and personal questions and generate human-sounding responses.
Too-good-to-be-true image and video generation or editing
Chances are, you’ve seen family, friends, or even businesses hop in on trends that involve sending images or clips and feeding a prompt to generative AI tools like Gemini and ChatGPT. The result? Realistic photos featuring them and their celebrity crushes or even loved ones who left the world too soon.
Careful content classification
Have you noticed that you’re more likely to be hit with posts or ads featuring topics you’ve either searched for or talked about with family or friends? This is how AI impacts your social media algorithm. Once a social media platform gathers data regarding your current interests, it sifts through a plethora of posts to find content you may be interested in and displays it on your algorithm.
One thing to remember: These are just some of the many ways AI is changing how people use and interact with social media and other digital platforms. It’s up to brands and advertisers to leverage these solutions to their advantage while meeting business goals and maintaining a relatable persona.
5 Ways to Harness AI for Social Media Content
Want to create compelling and attractive content for social media? Now may be the time to tap into AI strategies. Here’s how:
Content research and ideation
Search engines are now using AI to gather already existing data and present information that’s easier to understand. If you’re starting from scratch and are unsure which topics your audience may be interested in, AI can help you choose new topics, look for new ways to highlight already existing talking points, or narrow down options.
Accurate and reliable social listening
For many brands, social listening is crucial in determining how audiences perceive them. AI has made this process of understanding customer needs more efficient beyond the usual inspection of brand mentions, likes, shares, and comments. Some AI tools use NLP methods to analyze customer sentiment more effectively, despite the presence of dialects and grammatical flaws. More importantly, AI also assists with competitor analysis, checking their activity and/or strategies while pointing out strengths and weaknesses.
Real-time trend analysis and forecasting
It’s no secret that social media tends to be fast-paced to the point that it may be hard to keep up with it. The good news is, AI is able to quickly scan and filter trending topics, keywords, and hashtags that are being well-received by users here and abroad. By doing so, you will feel less overwhelmed. Moreover, it’s possible to filter trends that are most appropriate for your brand and create relevant content that your audiences may find engaging.
Precise and optimized social media marketing campaigns
AI solutions can assist with data gathering, creation of marketing plans suited for your target market, task management, and progress monitoring. Some tools can also determine pain points and adjust strategy and budget accordingly in real time to prevent issues like reduced engagement and inefficient spending.
Targeted influencer acquisition
Not all influencers may align with your target audience, deliver results, and spark meaningful engagement. With the help of AI, you can carefully choose the right influencers for your brand by analyzing their engagement rates and follower counts, as well as their “expertise” or even core values. More importantly, AI solutions can also detect the legitimacy of influencer follower counts and ensure your brand is working with people who don’t resort to questionable practices.
While it’s definitely daunting or scary to consider using AI for creative purposes, a shift in perspective may be helpful. Think of AI solutions not as a replacement but as a helping hand with your creative tasks. You and your brand still have full autonomy with your project’s needs, but you can utilize AI strategies to handle steps of the process that can be repetitive or time-consuming.
When mixing creative processes with AI solutions, balance is essential. At Get Hooked 360, this is possible with experts who respect the creative process and recognize the potential value of AI strategies.
Make the most out of social media with the help of Get Hooked 360! Take a closer look at these services that’ll help your brand stand out from the competition.
